We’re excited to share that Xolo has been named the #1 accounting company in Estonia based on revenue and profit growth. This recognition highlights not only our strong financial performance, but also the success of our mission: empowering freelancers across the globe with a blend of world-class technology and human expertise.
As we look back on 2025, it’s clear that this has been a milestone year for us, both in scale and in impact.
2025 has been a standout year for Xolo. As a technology-producing startup, our goal has always been to achieve rapid growth while operating sustainably and profitably. This year, we delivered on that ambition.
The defining theme of the year has been the deepening integration of technology, AI, and accounting, reshaping not only our internal processes but also the everyday experience of our customers.
But our focus has never been “automation at any cost.”
We believe that technology removes friction — and people create trust.
AI takes care of repetitive tasks, speed, and accuracy; meanwhile, our accountants and support teams are there to guide customers through the important questions, provide clarity, and offer genuine human advice. Our goal is simple: to be a freelance entrepreneur’s trusted business partner, not just another accounting platform.
Today, more than 150,000 customers from over 150 countries use Xolo, together generating nearly €6 billion in total turnover — a testament to the growing global community of independent professionals who rely on us to run their businesses with confidence.
Looking ahead, we are doubling down on two pillars:
We’ll continue building AI-powered solutions that streamline routine tasks and free up time for what really matters — both for freelancers and for our internal teams.
Technology alone cannot replace the reassurance, context, and nuance that a real accountant or support specialist provides. This hybrid model will remain core to our strategy.
We are also investing heavily in geographical expansion.
Xolo already supports Estonian companies (including e-residents) and sole traders in Spain, Italy, and the Netherlands — and we’re preparing to launch in several new markets across Europe.
Our largest recent investments have gone into building these new country operations: from product localisation to hiring compliance experts to creating the infrastructure needed for long-term success.
Across the industry, accounting is undergoing a significant transformation:
Yet, despite this shift, one thing remains clear: customers still value human involvement. Automation is powerful, but advice, reassurance, and partnership come from people. That is why the human component of accounting is not disappearing — in fact, its importance is growing.
At Xolo, this has always been our core philosophy:
technology where it’s efficient, humans where it’s meaningful.
Being recognized as Estonia’s top accounting company is a proud moment for our entire team — a validation of many years of work, innovation, and dedication. But it’s also a reminder that we are just getting started.
We will continue expanding across Europe, building smarter tools, strengthening support, and helping freelancers everywhere run their businesses with clarity and confidence.
To every Xolo customer, partner, and team member: thank you.
Here’s to another year of growth, innovation, and impact.
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