To compete in a global marketplace of freelancers, you need to stand out: to be distinctive, unique, and tempting to your perfect client.
That means you won't be everybody's favorite, but you know what? That's okay! When you're cooking up your unique freelancing flavor, you need to find something a little bit special. Something which allows you stand out to your ideal customer, in a way that's both memorable and distinctive!
Today's episode is all about creating and defining the special sprinkles which will help you grow your business, whether that's a tribe of raving consumer fans or a core of loyal B2B clients who keep coming back for more.
A new way of looking at your business and what you have to offer, as you craft your individual solopreneur enterprise.
Maya Middlemiss is a freelance journalist and author, excited about the future of work, business, money, and technology. She operates her e-resident business through Xolo Leap, so that she can work frictionlessly with brands and publications all over the world, and she is the host of the Future is Freelance podcast. Exploring the social impact of technology on our changing world, and bringing those stories to life in an accessible and inclusive way, is her passion — because all of this is far too exciting to leave it to the geeks. Maya is a 'digital slowmad', originally from London, presently living with her family in Eastern Spain.
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