Lauri Kruuda runs his own small craft beer company in Estonia called Veski Käsitööõlu. He’d just brewed a brand-new beer and needed a fresh label for the can.
The beer was fermenting and time was of the essence. Lauri had already devised a concept for the character: Lahe Säga––this means both "cool catfish" and "cool dude" in Estonian. But Veski needed someone to bring this concept to life, and fast! Enter Robert Nutt, a web developer using Xolo with a passion for design. Xolo connected Robert and Lauri in record time.
This is their success story.
The challenge Lauri faced with Veski’s new beer label
Lahe Säga’s label design was conceptualized, but time was ticking on the journey from idea to printed label. While the new beer was reaching the end of its fermentation process, Lauri discovered Robert through Xolo.
- About the project: Beer label design for a new beer using the help of a freelancer who can be flexible with design requirements.
- The challenge: Lahe Säga was almost ready and, before the canning process could begin, Lauri needed the design quickly so as not to affect production.
Lauri and Robert found a solution
Xolo allows talented freelancers and companies to connect for free, helping them both complete awesome projects without added hassle. Lauri posted his project to our network of 140K+ freelancers and “Got quite a lot of candidates.”
Veski had a clear strategy for how to screen these qualified candidates. “As I have quite specific design needs (from previous labels), I checked whether the freelancer can draw (characters/objects). Most of the candidates had a strong overview of their previous projects/design available on their Xolo profiles.” He also mentioned that “Posting the project was quick and easy”.
Lauri found the collaboration with Robert to be awesome, adding that there were a lot of exchanges between them both.
“First version, then discussion and suggestions, then second version. The conversation continued effortlessly.” Veski exclaimed his gratitude for the strong communication.
The results of Lauri and Robert’s collaboration through Xolo
Asking Lauri what exceeded his expectations over this collaboration, he shared that “[Robert] understood the vision and added new, cool ideas from his side.” For Lauri, this was the cherry on the top.
“The project was completed on time and within budget. There were some periods where there was silence (also from my side), but the final result was achieved.”
Join Lauri and find your next talented freelancer on Xolo
Lauri will use Xolo again.
“When I make another new beer, I’ll definitely post another project in Xolo. There are so many talented freelancers on this network, and I’d wholeheartedly recommend it to anyone needing to find one.”
Post your next project on Xolo and discover top-notch freelancers in record time! Our team is eager and happy to assist you from post to collaboration.
