KeyMentions, founded by Reddit enthusiast Michal Hajtáš, is transforming how brands approach marketing on one of the internet’s most dynamic platforms. By creating a tool that simplifies Reddit marketing for businesses of all sizes, Michal and his team have earned the title of e-Revolutionaries Digital Nomad of the Year 2024, an award that celebrates innovators leveraging Estonian e-Residency to redefine entrepreneurship on a global scale.
We sat down with Michal to discuss the journey of KeyMentions, their unique approach to marketing, and what lies ahead.
Can you give us a brief overview of KeyMentions and the inspiration behind it?
Michal Hajtáš: KeyMentions is a tool designed for people who want to engage with their audience on Reddit or use the platform for marketing, but lack the resources or knowledge to do so effectively. Managing multiple accounts and tracking relevant threads can be time-consuming, so we built a tool to make this process as simple as possible—without even requiring a Reddit account.
As an OG Reddit user, I’ve always loved the platform for its authenticity and vibrant conversations. Earlier this year, my business partners and I launched a Reddit agency and realized we needed to automate the process of finding relevant threads. That’s when the idea for KeyMentions was born. We wanted to create a solution for others who couldn’t afford fully managed campaigns but wanted to handle Reddit marketing themselves.
How does KeyMentions help brands connect with their audiences?
Michal Hajtáš: KeyMentions helps brands find new, active discussions that are organically ranking on Reddit. This allows them to recommend their brand as a solution or simply answer questions and engage in meaningful ways. The tool removes the hassle of navigating Reddit manually and provides actionable insights to help brands make genuine connections with their target audience.
As a digital nomad, how has your lifestyle influenced the way you run KeyMentions?
Michal Hajtáš: Being a digital nomad is both challenging and inspiring. Coordinating calls across different time zones can be tricky, but traveling and meeting like-minded people keeps us motivated and creative. This lifestyle fuels our drive to innovate and make things happen, and it’s at the core of how we approach our work at KeyMentions.
What does winning Digital Nomad of the Year mean to you and your team?
Michal Hajtáš: It’s an incredible validation of our work and shows that KeyMentions is truly valuable to brands and individuals. Winning this award gives us the confidence to keep improving and expanding our tool. We’re particularly excited about the consultation session with Vendep Capital—it’s an amazing opportunity to take KeyMentions to the next level.
Can you share a success story of a client who benefited from KeyMentions?
Michal Hajtáš: Since we’re still in the early stages, we haven’t compiled a formal case study yet. During testing, however, we used our pro plan for our own agency and earned $900 in just the first month. This showed us the potential ROI for our users and reassured us that we’re on the right track.
What’s next for KeyMentions?
Michal Hajtáš: Our priority is ensuring our users are happy with the platform. We’re gathering feedback to introduce additional features that meet their needs. Beyond that, we’re planning to expand into other non-traditional marketing channels—ones that are still largely untapped. While I can’t reveal too much, we’re confident these new directions will be game-changers for many brands.
Do you have any advice for digital nomads building a niche business?
Michal Hajtáš: Absolutely—networking is key. Experiment with various strategies, and don’t be afraid to explore new places that boost your productivity. Success comes from adaptability, creativity, and being open to new opportunities.
Any final thoughts on being part of e-Revolutionaries 2024?
Michal Hajtáš: It’s been an amazing experience. The recognition has inspired us to push even further, and we’re grateful to Xolo’s team for creating a platform that highlights innovation and entrepreneurship.
Congratulations to Michal Hajtáš and the KeyMentions team for their well-deserved win as Digital Nomad of the Year. We’re excited to see what’s next for their innovative company.
Learn more about KeyMentions here.
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KeyMentions' success story is a testament to the power of Estonian e-Residency—a groundbreaking program that enables entrepreneurs to establish and manage a business online in the EU, regardless of their location. As the first of its kind in the world, e-Residency provides access to a secure digital identity, allowing entrepreneurs to sign documents, access EU banking, and grow their businesses without borders.
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